I won the design contest organized by Kuusamo Uistin with this SHIFT lure concept. I am a passionate fisherman myself and I fish the rivers of Lapland. Lapland's rivers typically have varying points and therefore it is important that the lure swims at the right depth. In general, you have to change the lure several times if you fish in different parts of the river. I created a concept for a lure with a technical connection that allows changing only the swim plate, without having to change the lure completely. In the end, the lure did not end up in the production of Kuusamo Uistin.
